Cocktails & Conversations Ep. 6: The 5 Mistakes New Style Bloggers Make


As I continue with the Cocktails & Conversations series, I realized that I am starting to get a lot more blogger related questions then style questions.

Therefore, if you’re a new or an aspiring style blogger this one is for you!

In this episode, I outline the top 5 mistakes that I made when I first started blogging.

Avoid These Mistakes At All Costs!

1. Not investing in myself. One of the best things that I’ve done for my blog and my business was to invest in some quality equipment to help take my brand to the next level.

For instance, when I first started blogging I started out with a simple point and shoot camera and a tripod. I eventually upgraded to a Canon DSLR and now I have a mirrorless camera.

I also purchased a home studio equipped with several different seamless backdrops and lighting equipment. If you want others to take your brand seriously, you have to invest in yourself!

2. Not contacting brands. Every style blogger dreams of collaborating with their favorite clothing brands. However, most of them think that those opportunities will just magically appear.

Although, it is common for some brands to reach out to you, don’t be fooled. Some of my best opportunities came from me contacting those brands.

3. Not actually writing content. So many bloggers (including myself) thought that all I needed to do was take a few photos of myself, write a couple of sentences and post it on all of my social media channels.

Trust me, I was definitely wrong!

I learned that there is so much more to blogging than just taking some photos. You always have to provide some value to your readers so you can keep them coming back.

4. Working with any brand. When I just started out, I worked with any brand that wanted to work with me, even if I wasn’t really interested in their products.

Fortunately, it didn’t take long for me to realize that I was just wasting my time and their time as well.

And honestly, I know my readers weren’t impressed with all of the free socks that I was getting.

5. Not hiring a professional. Last but certainly not least. One of my biggest mistakes was not hiring a professional to build my website.

As a result, not only did I waste my time and money but I also lost some valuable content as well. So if you have the money at your disposal, just hire a professional!


As always, thanks for reading (and watching) and please continue to send in those questions!

Yours truly,

Akil McLeod
The Dapper Advisor

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