Recently, I have been getting a lot of inquiries on how to start a men’s fashion blog. So I decided to go more in-depth and share some of my own personal experiences to hopefully inspire you all to pursue your passion, whatever that may be. So here are the major keys to success on how start your own men’s fashion blog.
1. Differentiate yourself from the crowd. There are hundreds of men’s fashion blog on the internet today, so the first thing you need to do is figure out how you’re going to differentiate yourself from the sea of #menswear bloggers.
Maybe you have a really unique sense of style and you want to inspire others with your creativity, or maybe you’re really passionate about history and you want to engage your readers from a historical perspective.
There are various different ways to approach men’s fashion, but just know that everything has already been covered in some form, so it is up to you to be original and genuine with your content to keep your readers coming back for more.
2. Find your target audience. Obviously your readers will predominantly be men that are interested in fashion, but you need to be more specific.
For instance, my target audience consists of young professionals from age 21 to 35, that have a strong appreciation for quality garments, sophistication, and occasional thrift store finds.
3. Develop your writing style. Honestly, this is something that took years for me to develop. When I first started blogging back in 2012, my friends would compliment me for my writing style because I did a great job of displaying my extensive vocabulary.
However, they would often follow-up by saying, “You definitely don’t write the way you speak.”
Therefore, in an effort to be more authentic, I made a conscious decision to let my personality shine through my writing.
4. Consistency is Key. Being consistent is definitely the hardest but most important part of running a “successful” men’s fashion blog. When I first started blogging, my posts were extremely consistent and I was able to build a following rather quickly because of it.
However, as I reflect on some of my earlier content, I realized that it was much easier for me to be consistent because my posts were primarily based on WIWT (What I Wore Today). Nowadays, I focus on quality as opposed to quantity and maybe I am just old-school in my way of thinking, but I rather provide useful and inspiring content instead of just talking about what I wore and why I wore it.
On the other hand, dozens of bloggers have built very successful blogging careers with those type of blogs so that is always a viable option. With all of that being said, the best thing to do is to create a posting schedule and stick to it. By doing so, your readers will know when to check on your blog and it will also help with holding you accountable.
5. Find ways to stay motivated. Running a blog is definitely a part-time job, just without the benefits of compensation, health insurance, paid vacation time, etc. It might even take six months to a year until you develop an strong readership (unless one of your posts goes viral), so you have to find ways to keep yourself motivated, even if you have no readers.
This is definitely something that I have struggled with in the past, but the thing that keeps me motivated now is the fact that this blog is one of the few things that I have 100% ownership. I believe it is important for everyone to own something, whether that means you own a house, a car, or even a website but you have to own something.
Another thing that keeps me motivated is the fact that so many people tell me that my posts have inspired them or has helped them in one way or another.
6. Look the Part. If you’re going to write about men’s style and men’s fashion in general, its important to at least look the part. In other words, always bring your A game!
7. Build a Team. At the moment, my team currently consists of me, myself, and my beautiful girlfriend (she takes most of my photos). However, your entire blogging experience will become much easier once you have a strong team to help you produce content, such as photographers/videographers, writers, and marketing and public relations specialists.
8. Be Yourself. Like I mentioned before, when I first started blogging my writing was not a good representation of my true personality. Therefore, you want to make sure that you’re being 100% authentic. In fact, that is your best way to differentiate yourself from the crowd, because there is only one YOU!
9. Focus on delivering great content. I tend to focus on quality over quantity and this is also true for just about everything else in my life. So even though being consistent is vital, you want to make sure that you’re not just publishing things for the sake of being consistent.
Make sure that each post is well-written, your photos are of high-quality, and you stand behind your words 100%.
Because at the end of the day, you are essentially establishing yourself as a brand so if you want people to trust you and adhere to your opinions, you have to maintain your integrity!
10. Start where you are with what you have. One thing that I hate is excuses! People ask me all the time about how they should go about starting a blog and after our initial conversation they say things like, “I need a new computer”, “I need a new camera”, “I am waiting until I have __ followers on FaceBook and Instagram.”
Ironically, when I first started blogging all I had was a simple point and shoot camera that I received as a gift from my mother, a basic tumblr account because it was free, and I used my friends computer to upload photos because I only had an iPad.
I eventually bought a DSLR camera, a MacBook Pro, and switched over to WordPress, but if I waited for the latest technology I probably would have never started blogging in the first place. So if I can do it, just know that you can do it too!
As always, thanks for reading and if you have any helpful hints and tips on how to start a blog, drop a comment below.
The Dapper Advisor